About EMB
Everest Media Brands is a digital media and newsletter company — we own and operate a growing portfolio of newsletters across business, finance, marketing, and tech. We build for readers first, and everything else follows.
Our Story
Everest Media Brands was built around a simple belief: that email newsletters are one of the most powerful media formats in existence — and that building a portfolio of them, done properly, creates something genuinely durable.
We drew inspiration from media companies like Morning Brew and 1440 — publishers that proved the newsletter format could scale, monetise, and build deeply loyal audiences across multiple verticals. We set out to build our own version of that: a multi-newsletter company with a shared operational foundation and a clear editorial identity in every publication.
Today, Everest Media Brands owns and operates 25+ newsletters across finance, marketing, technology, and health — publishing consistently to a combined subscriber base of over 4.2 million readers.
How We're Structured
EMB is a top-level affiliate and newsletter operator. We own and run each publication ourselves — with a shared ops layer that gives every newsletter in the portfolio an advantage from day one.
We own and operate 25+ newsletters across finance, marketing, technology, and health verticals. Each publication has its own editorial identity, publishing rhythm, and subscriber base — all built and managed in-house by the EMB team.
Our newsletters are monetised through direct sponsorships, dedicated sends, and contextual affiliate partnerships. We work with brands that are genuinely relevant to our readers — and we vet every offer before it goes to a single inbox.
A centralised ops layer supports every newsletter in the portfolio — subscriber acquisition, deliverability management, editorial tooling, and performance reporting. What we learn in one vertical gets applied across all of them.
Core Values
Every decision we make at EMB is filtered through one question: is this good for our readers? We don't send things to our lists that we're not proud of, and we don't compromise the inbox experience for short-term revenue.
Our editorial and commercial teams operate separately. Advertisers and affiliate partners never influence what we write. Every newsletter in the EMB portfolio earns its open rate through content quality — not clickbait or misleading subject lines.
We think in years, not quarters. A subscriber who's been reading for two years is worth far more than one acquired last week. Every newsletter we build is designed to grow its engaged readership steadily — and retain it for the long term.
We don't build on rented platforms. Our subscriber lists are ours — not algorithmically controlled by a social network, not subject to reach throttling, not at risk of being switched off overnight. Email is the most direct media channel there is, and we own every relationship in our portfolio.
Executive Leadership
EMB is led by a team of operators with deep backgrounds in digital media, newsletter publishing, affiliate marketing, and editorial. We've spent years in the trenches of the industry we operate in.
Built and scaled multiple newsletter properties before founding EMB. Deep background in digital media, audience monetisation, and affiliate marketing. Passionate about the inbox as the last owned media channel.
Former editorial director at a major multi-vertical media company. Oversees editorial strategy, voice, and publishing operations across all EMB newsletters. Strong believer in consistent, high-quality content as the foundation of every great list.
Specialises in paid subscriber acquisition across Meta, TikTok, and search. Has managed growth for newsletters from zero to hundreds of thousands of subscribers. Obsessive about cost-per-engaged-subscriber as the north star metric.
Leads sponsorship sales, affiliate partnerships, and revenue strategy across the EMB portfolio. Background in direct sales and programmatic. Knows how to match advertisers to audiences without compromising the editorial experience.
Manages the operational infrastructure that keeps 25+ newsletters running smoothly — ESP relationships, deliverability monitoring, list hygiene, and the centralised tooling shared across the portfolio.
Manages advertiser relationships, affiliate network partnerships, and publisher development for the EMB portfolio. Background in media sales and performance marketing. Focused on building long-term commercial relationships that make sense for both sides.
Governance & Compliance
We run a clean, reader-first operation. That means transparent monetisation, responsible data practices, and a commitment to publishing standards that our readers can rely on.
Opted-in subscribers across all EMB newsletters — real people who chose to be on our lists
Live and publishing across finance, marketing, technology, and health verticals
Across the portfolio — significantly above industry average, reflecting genuine reader engagement